Biography & Testimony Matt Hughes:

Matt Hughes is the 9-time World Welterweight Champion of the UFC. With a record of 43-7, Matt has traveled the world and has become a household name amongst mixed martial arts fans. He has proven time and time again that ‘a country boy can survive.’ However, it hasn’t always been like that for Hughes.


"I.C.E." Stands for Integrity, Consistency and Efficiency, the hallmarks of the programs, courses and services provided by the company. I.C.E. is owned and operated by Rob Pincus, developer of the Combat Focus™ Shooting Program and Director of The Valhalla Training Center from its formal inception in 2003 through December 2007. Rob and his staff instructors have provided training to military special operations personnel from the Army, Air Force and Navy, law enforcement and security officers and those interested in the defense of their families, their homes and themselves at venues around the United States and Europe including Valhalla in Montrose, Colorado. Pincus has written articles in a variety of magazines, appeared as a guest instructor on television programs and is the developer of the Personal Defense Video Series.

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